Though a successful E-commerce website has many components there is one piece that is pivotal and that is your online menu. Your online menu is where your customer will spend most of their time. It has information about your products that your customers need for their decision making process. For this reason, you want your online menu to be as user friendly as possible.
Building a user friendly online menu isn’t difficult but there are some important things to make sure you are including. Remembering these items when building your menu will go a long way towards ensuring that your customer has a smooth and easy experience on your site.
They say a picture is worth a thousand words and they are right. This one may seem obvious but its importance can’t be stressed enough. A good quality photo of the product can make a huge difference in convincing a customer to buy. It provides the extra detail that may be hard to put into words. Keep in mind that there are inexpensive methods for taking high quality product photos if that is a concern. If you have a large menu this may seem like a daunting task but if you keep up with it you will see the results.
It is important to include a detailed description of your product so customers know what they are getting. It’s great to describe what the product is and you can even include specs. You can also talk about how the product works, how it might be relevant to customers, its origins, etc. The point is that the description can be a way to engage the customer and help them to decide to buy. So be accurate but be creative when describing your product.
Categories are important to your online menu because of site navigation and how quickly a customer can find what they are looking for on your site. The result of this is that you want to group items in a way that makes sense to the consumer. You might even consider sub-categories, or categories within categories, if you have a large menu. This will help a customer narrow down the inventory they want to see more easily.
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Adilas WP Shop allows you to control the look and feel of your e-commece site. Contact us today to discuss how an Adilas WP Shop solution can help you provide the online experience your customers expect.